This post is in response to a client’s inquiry about e-commerce search engine optimization:

Since dynamic pages are search engine friendly, is there not much that can be done to optimize these pages?

Yes, there are other techniques that we use to increase each page’s visibility online. Optimization is just a part of the whole Internet Marketing Program. During the 90 days, we go beyond the re-structuring of the site itself.

Can you tell me how an e-commerce site with paid SEO ranks vs. an e-commerce site without SEO?

Simply put. An e-commerce site without Search Engine Optimization will lack the strength to rank higher on the search engines. There are other strategies that we use to optimize the site and improve it’s ranking overall. From re-structuring the site’s dynamics to submissions to a vast number of hight PR directories to increase inbound links. We spend a great deal of time monitoring and analyzing collected data in order to conclude what works best for each project. Let’s compare these two e-commerce sites, which I came across when search your services.

For instance. Take a look at these two sites. By just glancing at the URL, you can already tell which one has been very well structured and which one hasn’t.

Not Search Engine Friendly

http://usairrigation.com/catalog/product_info.php?products_id=31

Search Engine Friendly

http://www.greenmarkirrigation.com/Poly-Pipe-End-of-Line-Drains-s/

By having an Optimized website – front to back. It will increase its visibility online, and you will be most likely to be found under your keywords.

In many cases. we will go beyond the set number of keywords in order to get the best result for each project time frame.